simple tees that reflect what we’re all thinking :

my brand is built on a love for understated expression - pieces that feel timeless, versatile, and effortlessly stylish.

limited edition designs - made from 100% organic cotton

speak your mind series:

oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind oooh yes, i've lost my mind
oooh yes, i've lost my mind
€30.00

“Oooh yes, I’ve lost my mind” is a playful nod to those moments when life feels a little chaotic — and we just lean into it. This tee turns that feeling into a bold graphic reminder that sometimes the best thing we can do is laugh at ourselves and embrace the madness.

100% certified organic cotton plain t-shirt with a high quality digital print.

oooh yes, i’ve lost my mind

€30.00

€30.00

€30.00

€30.00

€30.00

€30.00

mentally drafting a better response

mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response mentally drafting a better response
mentally drafting a better response
from €0.00

“Mentally drafting a better response” captures that all-too-familiar moment when the perfect reply comes just a little too late. A clever graphic for overthinkers and quick-witted minds who always think of it after.

100% certified organic cotton plain t-shirt with a high quality digital print.

i think we’re all a little off centre

it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay it's okay to not be okay
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it's okay to not be okay
€30.00

“It’s okay to not be okay” flips perfection culture on its head. Instead of pretending everything’s fine, this tee is a gentle reminder that honesty is strength. Owning your lows can be just as powerful as celebrating your highs.

100% certified organic cotton plain t-shirt with a high quality digital print.

this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees this bonnet is full of bees
this bonnet is full of bees
€30.00

“This bonnet is full of bees” is a playful twist on the old saying “a bee in your bonnet” — except here, it’s not just one bee but a whole swarm of buzzing thoughts. This tee captures that restless, busy energy and turns it into a graphic reminder that sometimes our heads are just a hive of ideas (or chaos).

100% certified organic cotton plain t-shirt with a high quality digital print.

it’s okay to not be okay

this bonnet is full of bees

i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre i think we're all a little off centre
i think we're all a little off centre
€30.00

“We’re all a little off center” is a playful nod to the beautifully imperfect way we move through life — slightly misaligned, a bit unpredictable, and entirely human. This tee captures that offbeat energy and turns it into a bold graphic statement, reminding us that perfection is overrated and individuality is where the magic happens.

100% certified organic cotton plain t-shirt with a high quality digital print.

only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry only flaky with people, not pastry
only flaky with people, not pastry
€30.00

“Only flaky with people, not pastry" is a playful take on where our priorities should be. This tee flips the phrase into a bold reminder to keep it real — because the only thing that should be flaky is a croissant.

100% certified organic cotton plain t-shirt with a high quality digital print.

only flaky with people not pastry

speak your mind series:

 FAQs

  • Our tees are made from 100% organic cotton in renewable-energy powered factories. Each shirt is designed to be part of a circular system—when it’s worn out, you can scan the inside QR code to send it back for recycling.

  • Every tee has a QR code printed on the inside label. Just scan it, follow the instructions, and send the shirt back to us. We’ll remake it into new material, ensuring nothing goes to landfill.

  • To keep your tee looking fresh, wash it at 30°C, avoid tumble drying, and iron inside-out on a low setting. This extends the life of the shirt and reduces its environmental impact.

  • Because our tees are made with high-quality organic cotton, they hold their shape and print longer than conventional alternatives. With proper care, shrinking and fading are minimal.

  • At the moment, we only ship within Europe. This helps us reduce our carbon footprint and ensure faster delivery times.

  • Yes—our designs are produced in small batches to reduce waste and keep things unique. Once a design is gone, it may not come back, so grab your favorites while they’re available.